About Us

We are a vibrant, proudly women-led business based in rural Somerset, UK. We're proud to be the first ever clothing brand ever to put colour theory and expertise at the heart of our business, and we use our passion and 20 years experience with colour and colour analysis to create wardrobe essentials in colour that love you back, all year round.

Our Vision

We want to help every woman to show up as her best self, every day, through colour and community.


What We Do


We use our colour analysis expertise to help you choose and combine your best colours, dividing all our clothing into four seasonal palettes and guiding you to the colours and styles that love you as much as you love them. In short, we help you build a wardrobe that really works for you!

Colour For Your Palette

We expertly select, code and curate our range of timeless, essential styles and elevated basics into the seasonal palettes. This means that whether you simply want to add a splash of colour or go full on bold, we can help you build a stylish, contemporary and versatile wardrobe.

Community Led

We are hugely proud of our community, and the voice our customers have within our brand. From our online community to customer listening groups and in person events at our Somerset Colour Studio, you are at the heart of everything we do.

Transparent Supply Chain

We believe in building direct, honest relationships with the people who make our clothes. That's why we don't work through agents - we speak directly with our factories to ensure clear communication and mutual respect. We choose partners who share our values around fair working conditions, including safe environments, fair wages, and reasonable working hours. These close relationships help us ensure that our standards are met and upheld with care.

Our Founder, Melissa

It was over three decades ago that, while working as a young woman in fashion, Melissa had her colours done and, far from her fashion uniform of black, discovered a whole new world of colour. Fast forward a decade and freshly settled in Somerset, Melissa was ready to turn her experience into a business that has transformed the way women get dressed.
Kettlewell was created in 2004 as a shopping solution for women interested in colour and colour analysis. Whether it's simply discovering a new vibrant shade of yellow or diving deep down the rabbit hole of colour analysis and a wardrobe aligned with your personal best colours, Kettlewell remains committed to Melissa's founding principles, providing colour and empowering you to show up as your best self, season after season and year after year.

In The Press